Coleen Rooney Documentary: Rooneys Chase Beckham-Style Fame

Coleen Rooney documentary cameras are ready to roll at the Rooneys’ £20 million Cheshire home, and the 10-part Disney+ series is being tipped as the couple’s boldest attempt yet to recast their public image and rival English football’s most glamorous power pairs.

Coleen Rooney documentary aims for top billing

The forthcoming show, still working under the project title “The Rooneys,” promises unprecedented access to Wayne Rooney’s post-management life and Coleen’s expanding media empire. Producers will follow the pair through family life, commercial shoots and red-carpet events, mirroring the slick storytelling that turned Victoria and David Beckham’s Netflix special into a global talking point.

From WAG to executive producer

Coleen, once labelled merely a “WAG,” is now executive-producing the Coleen Rooney documentary and steering every creative decision. Industry insiders say her stint on I’m A Celebrity… Get Me Out Of Here! boosted her confidence to the point where she wanted full editorial control. She reportedly negotiated a £10 million deal with Disney+, eclipsing Wayne’s own earning power for the first time in their two-decade relationship.

Why Disney+ made its move

Streaming platforms are hungry for fly-on-the-wall sports content that crosses into lifestyle territory. The Beckham doc showed there is a massive audience for nostalgia-laden football stories blended with high-gloss family drama. Disney+ executives believe the Coleen Rooney documentary can tap the same market while diversifying the platform’s mainly U.S. sports catalogue.

Wayne Rooney’s second act

Wayne’s playing days made him Manchester United’s all-time leading scorer, yet his managerial career stalled at Derby, D.C. United, Birmingham and most recently Plymouth. With coaching offers thin, the striker has accepted an £800,000 punditry contract as part of the new-look Match of the Day panel. The Coleen Rooney documentary will follow him into studios, capturing how he adapts to life behind the mic rather than on the touchline.

Rebranding the Rooneys

A close friend reveals Coleen’s strategic plan: “Turning 40 is a milestone. She wants the public to focus on their achievements, not Wayne’s nightclub mishaps or the Wagatha Christie trial. The series is a reset.” Marketing experts note that attaching the term “documentary” to the project, rather than “reality show,” signals seriousness—echoing how the Beckhams reframed themselves as entrepreneurs and cultural icons.

The business behind the cameras

• Production budget: £10 million, funded jointly by Disney+ and Coleen’s own company, Bare Tape Media.
• Episode format: Ten 45-minute chapters combining archive footage of Wayne’s career highs with present-day family sequences.
• Brand integrations: Expected tie-ins with Coleen’s clothing line, Wayne’s esports venture, and multiple charity partnerships.
• Global reach: Subtitles in 25 languages, with Disney+ banking on Wayne’s Premier League fame to pull in subscribers from Africa and Asia.

Lessons from the Beckhams

David and Victoria leveraged a four-part Netflix release into renewed fashion sales, fragrance launches and multiple sponsorships. The Rooneys are studying that template. Coleen has hired the same PR strategist used by Victoria Beckham, while Wayne’s management team is negotiating a revised image rights contract that reflects his growing media profile rather than on-field exploits.

Possible pitfalls—can they avoid old headlines?

Critics question whether audiences will forgive past controversies. The Coleen Rooney documentary will need to address, or artfully dodge, stories about Wayne’s nights out and Coleen’s courtroom battle with Rebekah Vardy. A media analyst warns: “If the show feels too sanitised, viewers may dismiss it as spin. Authenticity is essential.”

Will it work?

Early social media sentiment is cautiously optimistic. A teaser posted on Coleen’s Instagram—showing Wayne making school lunches—garnered two million views in 24 hours. Yet comparison with the Beckhams is inevitable, and success will depend on how effectively the series balances glamour with relatability.

What’s next after the Coleen Rooney documentary?

If ratings hit targets, Disney+ holds an option for a second season focusing on Wayne’s punditry tour at Euro 2028 and Coleen’s potential return to reality competition shows. Meanwhile, producers are scoping a spin-off children’s series fronted by the couple’s eldest son Kai Rooney, already a youth player in Manchester United’s academy.

Expert opinion

Brand consultant Sarah McKenna sums up: “They have one shot. Get the storytelling right and the Rooneys can reinvent themselves for a global, digital generation. Get it wrong and they risk reinforcing every old stereotype.”

The Rooneys’ legacy in football culture

Even if the Coleen Rooney documentary falls short of Beckham-level cultural penetration, it cements the trend of football families turning their lives into intellectual property. From Amazon’s All or Nothing to Netflix’s Captains, sport is the new soap opera, and the Rooneys are determined to be lead characters.

Final whistle: our view

The gamble is sizable, but so is the payoff. Watching a footballing legend navigate mid-life reinvention under his wife’s strategic eye could be gripping television—provided honesty trumps vanity.

Opinion: If the Rooneys lean into vulnerability rather than glossy perfection, this documentary could not only rehabilitate Wayne’s reputation but also position Coleen as British television’s next savvy mogul.