Man Utd Core Values Inspired by Keane & Cantona, Says Berrada

Manchester United CEO Omar Berrada has set out the club’s direction by defining three essential principles: badge, bravery, and spirit. Drawing on the legendary examples of Roy Keane and Eric Cantona, Berrada aims to instill these values at every level of the Red Devils as they prepare for a pivotal campaign.

Badge, Bravery, Spirit: The Heart of Manchester United

Badge, bravery, spirit—these are the core tenets Berrada believes will guide Manchester United back to the top. Emphasizing respect for the iconic United badge, Berrada calls for players and staff alike to honor the club’s storied legacy. He highlights bravery as a demand for courage on and off the pitch, citing the uncompromising leadership of Roy Keane and the charismatic influence of Eric Cantona as prime examples.

Roy Keane and Eric Cantona: Defining Manchester United’s Identity

Berrada’s references to Keane and Cantona are not coincidental. Both captains left an indelible mark with their passion and commitment. Keane’s relentless drive and Cantona’s flair embody the exact qualities Berrada wants to see—a relentless pursuit of excellence, fearlessness in adversity, and an unwavering belief in the club’s mission.

Implementing the Man Utd Core Values Across the Club

The CEO has stressed that badge, bravery, and spirit will be embedded in Manchester United’s culture from the academy to the first team. This vision goes beyond the pitch, influencing recruitment, training, and daily operations. Berrada believes these values will be the catalyst for long-term success and restore Manchester United’s reputation as a powerhouse in English football.

A Vital Season Ahead for the Red Devils

With a new season on the horizon, implementing these core values could prove decisive. After a challenging previous campaign, the pressure is on to deliver results and reignite the Old Trafford faithful’s belief. Berrada’s leadership—grounded in tradition yet focused on innovation—signals a new era where character and commitment are as vital as talent.

Looking Ahead: The Berrada Era Begins

Berrada’s approach is a refreshing reminder of what sets Manchester United apart. By channeling the spirit of icons like Keane and Cantona, the club is poised to reclaim its identity and competitive edge. Supporters, players, and staff are all urged to rally behind these principles as Manchester United faces a season of high expectations.

Opinion: Embracing Tradition for Future Success

Reconnecting with core values is essential for any club aiming to return to its former glory. United’s history is built on more than just trophies; it thrives on passion, perseverance, and unity. Berrada’s focus on badge, bravery, and spirit could be the blueprint needed for a successful rebuild. If everyone at the club embraces this ethos, Manchester United will not only strengthen its foundation but also inspire a new generation of legends. Visit for more news and updates on Manchester United’s journey.