AC Milan Unveil 2025-26 Away Kit With Diavoletto Flair

AC Milan away kit launches a fresh chapter in Rossoneri style, and the 2025-26 strip unveiled by global sportswear giant PUMA is already turning heads. The design balances history and innovation, and—most importantly—places the club’s cherished Diavoletto emblem back at centre stage for the first time in more than four decades.

The AC Milan away kit pays homage to a devilish legacy

Rossoneri supporters cherish the Diavoletto, a mischievous red devil first stitched onto a Milan jersey in the early 1980s. PUMA’s new interpretation keeps that fiery symbol in vivid scarlet, framing it with a subtle black star to echo the club’s European pedigree. Set against a pristine white canvas, the emblem leaps forward, offering a striking contrast that instantly identifies the garment as pure Milan.

Design details: clean white, bold accents

• White base fabric engineered from recycled polyester, ensuring sustainability without sacrificing elite performance.
• Thin red-and-black trim on collar and sleeve cuffs, evoking the San Siro stands on a Derby day.
• Crisp black PUMA cat on the right chest opposite the traditional AC Milan crest on the left—a symmetrical nod to modern minimalism.
• Matching white shorts and socks with coordinated accents complete a streamlined silhouette.

Primary focus on performance as well as aesthetics

Although heritage dominates the look, cutting-edge technology defines the feel. DryCELL moisture-management fibres and strategically placed mesh zones wick away sweat during intense Serie A clashes or casual streetwear outings. The kit’s ergonomic fit mirrors PUMA’s other elite releases, promising both agility and comfort.

Christian Pulisic leads the campaign

USMNT star Christian Pulisic fronts the promotional imagery alongside veterans Olivier Giroud and Rafael Leão. Pulisic’s presence underscores AC Milan’s growing transatlantic appeal and solidifies the away kit’s global marketing push. High-energy visuals show the trio against a stylised Milan skyline illuminated in red—proof that the Diavoletto spirit transcends generations and continents.

Return of the Diavoletto: what it means to fans

For older supporters, the Diavoletto recalls memories of the 1981-82 season, while new fans see a fresh, charismatic icon. AC Milan’s chief commercial officer Maikel Oettle summarised it succinctly: “The Diavoletto is woven into our DNA. Reviving it unites tradition with a fearless future.” That sentiment resonates across social media, where #SempreMilan trends each time the emblem resurfaces.

When will the new strip hit the pitch?

The AC Milan away kit debuts on 23 July, when the Rossoneri take on Arsenal in Singapore during their Asia-Pacific pre-season tour. Retail versions are already available online and at official club stores, with replica, authentic, and women’s cuts offered to ensure every supporter can channel their inner devil.

Sizing, pricing, and availability

Authentic match jerseys retail at €140, feature ultra-lightweight fabric, and match the exact specifications worn by the first team. Replica shirts cost €90 and provide a slightly looser cut ideal for everyday wear. Youth sizes and a full women’s line mirror adult colourways, emphasising Milan’s commitment to inclusivity.

Environmental impact and social responsibility

PUMA confirms that 100 % of the polyester used in the AC Milan away kit is recycled, part of the brand’s “Forever Better” initiative. The club has pledged that 10 % of global sales revenue from the launch week will fund local sports-education projects in Milan’s suburbs, reinforcing the social responsibility rooted within the Rossoneri ethos.

Fan reactions: a chorus of approval

Early feedback suggests overwhelming enthusiasm. Supporters praise the bold yet classy execution, and collectors anticipate high resale value due to the rare re-appearance of the Diavoletto. Influential Milanista accounts on X (Twitter) highlight the badge as “the season’s most essential detail,” while fashion bloggers applaud the minimalist colour palette.

How the AC Milan away kit compares to recent releases

Last season’s away shirt, marked by subtle grey graphics, divided opinion. The 2025-26 edition opts for a purer aesthetic anchored by club lore, aligning with successful throwback trends across Europe. While Nike revived Arsenal’s bruised-banana motif and adidas recycled Real Madrid’s galáctico gold trim, PUMA’s devilish nod gives Milan a unique identity amid the retro renaissance.

Styling tips for supporters

Pair the jersey with black denim for a sleek monochrome look, or layer over a long-sleeve base to emulate the players on chilly Champions League nights. Limited-edition red sneakers, released simultaneously by PUMA, round off a street-ready ensemble.

Final whistle: why this launch matters

Beyond aesthetics, the AC Milan away kit embodies a narrative—one of resilience, innovation, and reverence for history. In a football landscape increasingly driven by bold marketing, Milan succeeds in balancing commerce with authenticity. The Diavoletto is back, and with it, the swagger of a club unafraid to embrace its mythic roots while striding confidently into the future.

Opinion

Reintroducing the Diavoletto is a masterstroke. It ticks every box—nostalgia for veterans, fresh appeal for Gen Z, and a sustainable build for eco-conscious buyers. If Milan’s on-field performance matches the shirt’s design quality, Rossoneri fans could be celebrating much more than just a fashionable new kit next May.