Coleen Rooney earnings outshine Wayne’s off-field pay rise

Coleen Rooney earnings have soared to record levels, with newly filed accounts revealing that her company, CWR 2021, posted a bumper £1.3 million profit for the year ending September 2024—more than triple the previous 12-month period. The surge cements Coleen’s position as the chief breadwinner in the Rooney household and signals a dramatic shift in the power dynamic once dominated by her Manchester United legend husband.

Coleen Rooney earnings eclipse Wayne’s salary

The report shows that Coleen Rooney earnings eclipsed Wayne’s current package as manager of MLS side D.C. United and the punditry gigs he picks up in Europe. While Wayne’s coaching contract is believed to be worth about £800,000 a year, CWR 2021’s post-tax haul dwarfs that figure. Industry analysts note that few footballing couples see such a reversal, highlighting Coleen’s savvy approach to branding and media.

From reality TV to retail: where the money is made

Coleen’s appearance on the hit show “I’m A Celebrity… Get Me Out Of Here!” injected instant cash and priceless exposure. That momentum fueled lucrative tie-ups with fashion labels, fitness apps, and a homeware line that consistently sells out online. Crucially, every agreement routes revenue through CWR 2021, keeping overheads low and margins high.

Wayne Rooney: coaching, commentary, and catching up

Wayne, once the Premier League’s highest-paid striker, now finds himself playing financial catch-up. Coaching in the United States offers prestige but nowhere near the £300,000-per-week contracts he commanded at Manchester United. Insiders suggest the ex-England captain is weighing a return to British television, where his name still carries weight and could help close the new earnings gap.

The strategy behind record-breaking Coleen Rooney earnings

Coleen’s team focuses on three pillars: authenticity, relatability, and consistent social engagement. By sharing behind-the-scenes content of her life as a mother of four, she drives engagement rates far above the industry average. Brands pay a premium to reach that audience, making each sponsored post a reliable revenue generator. Meanwhile, her legal victory in the highly publicised “Wagatha Christie” case boosted public sympathy and brand value.

CWR 2021 numbers in context

• Turnover: £2.7 million
• Operating profit: £1.3 million
• Cash reserves: £900,000
• Dividends paid: £0 (profits rolled into new projects)

Accountants attribute the healthy cash position to disciplined spending and reinvestment into content production, including a forthcoming documentary with a major streaming platform. Forecasts suggest Coleen Rooney earnings could surpass £2 million in the next cycle, assuming continued demand for her lifestyle products.

Comparing the Rooney portfolio to other football families

The Beckhams remain the gold standard, yet the gap is closing. Victoria Beckham’s fashion label reported modest gains last year, whereas CWR 2021 posted a triple-digit percentage growth. Among current Premier League couples, only Rebekah Vardy’s earnings approach the same tier, underscoring Coleen’s rapid ascent.

Impact on the Rooney brand and Manchester United legacy

For Manchester United fans, the story carries an ironic twist. While Wayne once defined success on the pitch, today it is Coleen who embodies the winning mentality off it. Sponsors keen on United nostalgia now find added value in collaborating with Coleen, whose digital reach often exceeds that of mid-table clubs. Her ability to monetise shared memories of title runs and Champions League nights keeps the United aura alive in a fresh commercial context.

Media moves: documentary and digital expansion

Production has begun on “Rooney: Life Beyond the Pitch,” a docu-series exploring the couple’s transition from Old Trafford icons to global entrepreneurs. Expected to debut in late 2025, the series will further amplify Coleen Rooney earnings by bundling appearance fees, executive-producer credit, and product placement. Simultaneously, Coleen is expanding her YouTube channel, where subscribers jumped 40 percent after her jungle stint.

What it means for aspiring WAG-preneurs

Coleen’s trajectory offers a blueprint: control your narrative, diversify income streams, and leverage short-form content for constant visibility. By reinvesting profits instead of taking hefty dividends, she ensures CWR 2021 can scale—a move many influencers overlook.

Opinion: why the numbers matter

Coleen Rooney earnings outperforming Wayne’s is more than a headline; it reflects broader shifts in sports-adjacent entrepreneurship. Athletes’ partners are no longer passive spectators but savvy operators who turn social capital into hard cash. Coleen’s success should encourage football families to view branding as a two-player game where both halves can—and should—win.