Damien Comolli Named Juventus CEO Amid Club Reshuffle

Damien Comolli takes the helm as Juventus CEO, marking a significant shift in the club’s executive leadership just months after joining the Serie A giants. This decision signals Juventus’ intent to modernize and steer the club through a strategic transformation on and off the pitch.

Damien Comolli’s Rapid Rise to Juventus CEO

Damien Comolli’s appointment as CEO of Juventus follows a unanimous decision by the club’s board, led by owner John Elkann. Comolli, renowned for his previous roles at Liverpool and Tottenham, only joined Juventus in the summer to oversee the sporting department. His swift elevation reflects the board’s confidence in his ability to guide the Bianconeri into a new era of stability and success.

Comolli replaces Maurizio Scanavino, whose term ended on November 7, and assumes full executive authority following the elimination of the general manager position. The club’s official statement emphasized continuity in administrative powers and the significance of Comolli’s leadership for Juventus’ ongoing rebuild.

Juventus Board Backs Comolli’s Vision

Endorsed by Exor chairman Elkann, Comolli is tasked with spearheading Juventus’ strategic realignment after years of managerial turbulence. Speaking at his unveiling in Allianz Stadium, Comolli declared, “Winning must be an obsession. Every day I think about how to achieve it. At Juventus, it’s not just a goal—it’s a necessity.”

Comolli’s philosophy aligns closely with Elkann’s, both sharing a relentless drive to return Juventus to its trophy-winning pedigree. For Comolli, the role is both a privilege and a challenge, one he approaches with ambition and humility.

Data-Driven Approach and Modernization

Throughout his career, Comolli has been an advocate for data-driven squad building and meticulous planning. His reputation for modern football management played a crucial role in Juventus’ decision to appoint him CEO. The club’s board is actively restructuring its committees, including control and risk as well as related-party transactions, to further support operational stability.

Key figures such as Stefano Cerrato (executive and investor relations), Mauro Plati (risk and internal audit), and Greta Bodino (culture and ESG strategy) continue in their roles, ensuring organizational continuity during this pivotal transition.

Comolli’s First Challenges as Juventus CEO

Damien Comolli’s immediate priorities include navigating the upcoming transfer window and finalizing the sporting leadership team. Alongside Giorgio Chiellini and sporting coordinator Julien Modesto, Comolli is expected to announce a new sporting director—Marco Ottolini, formerly of Genoa, remains a leading candidate.

On the pitch, Juventus face the challenge of reclaiming Champions League status and stabilizing the squad after several transitional seasons. The club’s recent appointment of Luciano Spalletti as head coach, following the dismissal of Ivan Juric, underscores their commitment to restoring consistency and success.

Strategic Rebuild in Turin

Comolli’s role extends beyond recruitment; he is expected to rebuild Juventus’ competitive identity and reinforce financial sustainability. The months ahead will be critical, with decisions looming on contract renewals, academy integration, and wage management. Juventus’ objectives are clear: regain dominance in Serie A, achieve European success, and restore the club’s reputation after turbulent times.

Opinion: Comolli’s Appointment Signals a Bold New Era for Juventus

Damien Comolli’s swift rise to CEO is a bold move, reflecting Juventus’ intent to embrace modern football management and data-driven decision-making. With his proven track record and strategic vision, Comolli is well-placed to guide the club through its most important transition in years. Fans and stakeholders alike should watch closely as Juventus embarks on a new chapter, blending ambition with the tradition that has made them one of Italy’s greatest footballing institutions. For more insights and updates, visit for more news.