Liverpool Adidas Kit Launch Sets New Sales Record

Liverpool Adidas kit launch has sparked unprecedented excitement, redefining club merchandising success and apparel culture. After years with Nike, Liverpool FC made a high-profile return to Adidas for the 2025/26 season. The move has proven to be an instant triumph, with the Three Stripes’ partnership not only reigniting nostalgia but also breaking new commercial ground.

Liverpool’s Return to Adidas: A New Era for Club Apparel

The official confirmation of Liverpool’s reunion with Adidas sent fans and collectors into a frenzy. The club’s previous Adidas eras (1985-1996, 2006-2012) produced some of the most beloved kits in Premier League history. With Liverpool fresh off a league title and boasting a star-studded squad, anticipation for the new kits reached fever pitch.

When the 2025/26 home shirt dropped in early August, it became an instant bestseller. Although exact figures are usually kept confidential, Liverpool reported a sensational 700% increase in sales compared to the last Nike home kit. Demand soared so high in the first week that the club issued a press release celebrating record-breaking numbers.

Unprecedented Demand for the Liverpool Adidas Kit

Liverpool’s new Adidas home and away kits have become the most successful launches in club history, with “unprecedented levels of demand across the world,” according to official statements. High-profile summer signing Florian Wirtz has led the way in shirt sales, proving the power of a marquee transfer to supercharge merchandising.

The launch campaign itself was a viral sensation. An Alice in Wonderland-inspired video featured icons like Virgil van Dijk, Mohamed Salah, Ceri Holland, Curtis Jones, and legends Kenny Dalglish, Ian Rush, John Barnes, Robbie Fowler, and Jamie Carragher. The video and related content achieved over 40 million views, 17 million engagements, and 423 million impressions, making it the Premier League’s most-engaged kit launch for the 2025/26 season.

Adidas Leads Football Culture and Commercial Success

Adidas’s influence in football is unrivaled, much like Nike’s dominance in basketball. Since creating the iconic Samba in the 1960s, Adidas has made football central to its brand identity. Under CEO Bjørn Gulden, a former professional footballer and passionate fan, Adidas has reinvested heavily in football partnerships—blending high-performance gear with fashion-forward design.

Gulden’s focus on team partnerships and football-inspired fashion is paying dividends not just at Liverpool, but across other clubs like Newcastle and Aston Villa. Adidas is also leveraging its innovative collaborations, such as Real Madrid’s Y-3 line and Arsenal’s partnerships with Grace Wales Bonner and Labrum London, bringing streetwear and football closer than ever.

The resurgence of classic boots like the Predator and F50, along with signature player lines (e.g., Jude Bellingham), further cements Adidas’s leadership in the market. The brand’s initiatives are perfectly timed, with the 2026 World Cup on the horizon and Adidas set as a key sponsor and equipment supplier.

Liverpool Adidas Kit’s Impact on Club Revenue

The Liverpool Adidas kit launch has delivered an immediate financial windfall. Replica jersey sales are projected to bolster both Liverpool’s and Adidas’s revenues for the upcoming quarter. But the impact goes beyond shirts—training gear, lifestyle apparel, and special collaborations are driving a modern renaissance in club merchandise.

Adidas’s overall performance reflects this momentum. Revenues for the first half of 2025 are up 14%, with a dramatic 70% rise in operating profit year-over-year. As football culture and style merge more than ever, Adidas’s strategy places it at the epicenter of the sport’s global identity.

Looking Ahead: What’s Next for Liverpool and Adidas?

There is intense anticipation for Liverpool’s yet-to-be-revealed third kit, as Adidas and the club have a trove of archival designs to draw upon. The brand’s ability to blend heritage with innovation keeps fans engaged and eager for each new release. The ongoing Adidas-Liverpool collaboration is poised to set new benchmarks in football fashion and fan culture.

Opinion: Adidas and Liverpool—A Winning Combination

Adidas’s return as Liverpool’s kit supplier has clearly resonated with fans and collectors alike, combining heritage designs with modern appeal. The overwhelming response to the Liverpool Adidas kit shows the enduring allure of the Three Stripes when executed with creative flair. If this level of innovation and fan engagement continues, Liverpool and Adidas will undoubtedly remain at the forefront of both football performance and off-pitch style. As the 2026 World Cup approaches, expect even bolder moves from the iconic brand—and for more news and updates, visit for more news.