The Lumineers Celebrate 20 Years With GOAL Soccer Jersey

The Lumineers x GOAL Projects Jersey: Music and Soccer United

The Lumineers x GOAL Projects soccer jersey collaboration marks a special milestone for the beloved Colorado-based folk-rock band. Celebrating their 20th anniversary, The Lumineers have joined forces with GOAL Projects to launch a limited-edition soccer jersey, blending the worlds of music and grassroots football for an inspiring cause.

The Lumineers x GOAL Projects: Supporting Grassroots Soccer in Colorado

This unique partnership brings together The Lumineers, known for their chart-topping hits and heartfelt lyrics, with GOAL Projects, a creative studio from the global soccer media brand GOAL. By unveiling the commemorative jersey, the band is giving back to their adopted home state of Colorado and supporting the West Aurora Girls soccer team—an inspiring group composed of refugee girls from diverse backgrounds.

The West Aurora Girls team, backed by Soccer Without Borders (SWB), embodies the spirit of resilience and community. SWB is a national organization dedicated to breaking down barriers for newcomer and immigrant youth, helping them find belonging and empowerment through sport.

How the Lumineers Jersey Honors Their Legacy

The Lumineers’ journey from their East Coast beginnings in 2005 to finding success after relocating to Denver in 2009 is woven into every detail of the limited-edition jersey. The sky-blue shirt features album-inspired artwork on the sleeves, a bespoke crest with references to fan-favorite tracks like “Stubborn Love” and “Brightside,” and the band’s iconic ‘eye & vine’ motif extending across the body. The reverse side is adorned with lyrics from “Sleep On The Floor” and the number ’05’, a nod to the band’s formation year.

Lead vocalist Wesley Schultz reflected on the collaboration: “West Aurora’s story of new beginnings resonates so deeply with us. Like these players, we found our home and our creative family in Colorado. Through this project, we want to celebrate their grit and support their dreams, on the field and beyond.”

Empowering Young Players Through Music and Sport

The West Aurora Girls soccer team was recently surprised with a special delivery—new kits, autographed jerseys, and a personalized video message from The Lumineers, who are currently in the midst of their 44-date Automatic World Tour. The team’s head coach, Erin Crossley, shared: “I’ve had the privilege as this team’s head coach to see them grow not just as soccer players, but as confident young women developing their language skills and leadership. To see them recognized by The Lumineers and witness their excitement as they received their new jerseys was truly rewarding.”

Proceeds Powering Positive Change

All proceeds from the Lumineers x GOAL Projects jersey sales directly benefit Soccer Without Borders, covering vital expenses such as league fees, new equipment, coaching, and transportation. This ensures soccer remains accessible and free for every player on the West Aurora team, reinforcing the transformative power of sport and music.

This collaboration follows GOAL Projects’ recent partnership with RnB star Anderson.Paak, and is part of a broader initiative with Common Goal, a global movement harnessing soccer to drive social change. By pairing iconic musicians with community teams, GOAL Projects is amplifying the impact of grassroots football across the world.

Where to Get the Lumineers x GOAL Projects Jersey

Fans and supporters can purchase the limited-edition jersey exclusively at goalshop.pro/lumineers. Not only is this a chance to own a piece of music and football history, but it’s also a meaningful way to contribute to a brighter future for young athletes in Colorado.

For more news about inspiring football initiatives and music collaborations, visit for more news.

Opinion: A Perfect Match Between Legacy and Community

The Lumineers x GOAL Projects soccer jersey collaboration is a stellar example of how art, sport, and community can come together for a common good. By channeling their legacy into a project that uplifts and empowers local youth, The Lumineers demonstrate how music’s influence extends far beyond the stage. This initiative not only celebrates two decades of musical achievement but also leaves a lasting, positive impact on a new generation—on and off the pitch.